The real 10-year challenge: how the hashtag is being used to raise awareness of serious issues

How well have you aged? The viral 10-year challenge, that spread like wildfire on Facebook, Instagram and Twitter this week, gave anyone who has an online social media profile — including celebrities, politicians, and influencers — a platform to do just that and show the world what they looked like 10 years ago.

While many have been quick to call out the challenge as just an excuse to show off, others have found a more creative and fruitful way to make use of the hashtag.

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